Quality Management Theories Of Amazon - 1321 Words

1. Quality Management Theories To manage the quality of their product and services in order to meet the customer’s expectation and needs. Amazon implemented both Lean approach and Six Sigma approach as their major methodologies. 1.1 Lean Approach The term â€Å"lean† was used to describe the Toyota company’s production management system. It is a theory that focuses on maximizing customer’s value by reducing wasted business process. For example, it attempts to cut down the time length between ordering and shipment of a product or provide satisfied service for the ordering and shipping process. (Pojasek, 2003) By eliminating wasted processes during the production process or service process, it will not only reduce the cycle time, but also†¦show more content†¦This new design of Kindle made Kindle become easier to hold and more like a real book. In today, the newest version of Kindle is the Kindle Paperwhite that is only around 206 g with 6 inch screen, with built-in light and a battery lasts weeks on a single charge, and it can hold over 1000 e-books. The newest Kindle can also connect to internet via 3G network and Wi-Fi. (Amazon, 2013) Amazon’s final goal is to make the customer experience of Kindle to be better than the real book. In 2011, Amazon also launched Kindle Fire tablet to satisfy customers various needs that people can use it to watch movies, play games, surf the internet and also can read books and picture books. Since that, Amazon was keep trying to develop the product to have better image quality, and have different sizes to satisfy customer’s different requires. 2.2 Product: Quality of Conformance Another components of the product quality is the quality of conformance that is if the product’s design and functions are effective and conform to the specifications and values of products. Using Kindle as the example, the specification and values of the Kindle is that it allows people to entertain and study via a light weight device. Therefore, the kindle e-reader should provide satisfied reading experience to customer. To control the reading quality of Kindle, Amazon has a Kindle content quality technology team that is specified for control andShow MoreRelatedThe Pactice of Management1401 Words   |  6 PagesThe practice of management is very ancient, however the formal study of management is comparatively new. Management as a proper discipline developed after the tip of the nineteenth century. Nevertheless it should be admitted that management has been in existence since humankind became systematized into formal groups. It is very difficult to come up with a definition of management which could totally satisfy all professionals or skilled people or all management theorists. 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